Why is car buying so difficult?

We’re pondering a new car to replace our Mini Cooper convertible.  We’re pretty simple to please, it must be automatic, have heated seats, and a good stereo.  That’s about it.  As a second car it does about 5k miles a year so running costs aren’t really an issue.  We’re not fussed whether we buy brand new or up to a year old so you’d think it would be easy wouldn’t you? Continue reading Why is car buying so difficult?